![]() Many people in Nebraska agreed with this sentiment, despite the fact that moving to the Big Ten would abandon traditional rivals. Simply put, the University of Nebraska-Lincoln would have been at a significant disadvantage if it stayed in the Big 12 while schools, such as the University of Texas and the University of Oklahoma, left to join a different conference. In addition, a smaller conference would have lowered the prestige of the the University’s athletics, as well as lowered revenue. As a result, the University of Nebraska-Lincoln did not want to be left behind in a smaller and fragmented conference. Various news outlets had reported rumors that several other universities were planning on leaving the conference, such as the University of Texas, the University of Oklahoma, and the University of Colorado-Boulder. At the time of the University’ s decision to join the Big Ten, the Big 12 was extremely unstable in terms of its membership. The University of Nebraska-Lincoln’s move to the Big Ten Conference was fueled primarily by athletic motivations, however, the move increased the academic profile of the University, changed the University’s identity, and provided the University with significant financial benefits.Ī desire for stability in athletics was the primary motivation that led the University of Nebraska-Lincoln to leave the Big 12 to join the Big Ten. ESPN called the switch “the biggest move yet in an offseason overhaul that will leave college sports looking much different by this time next year”. At the time, the move shocked the world of college athletics, as the University of Nebraska-Lincoln had been one of the original founders of the Big 12 and had traditional rivalries with schools such as the University of Oklahoma and the University of Texas. On June 12, 2010, the University of Nebraska-Lincoln decided to leave the Big 12 Conference and join the Big Ten Conference. Jake Althouse, History 250: The Historian Craft ![]()
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